LOGO DESIGN
Case Study: The Paisley Parrot
Were always thrilled to take on a new logo design. But when the owner of a successful string of fashion boutiques came to us for a logo design for her newest venture, The Paisley Parrot Fashion Truck, we knew that we needed a logo that could literally stand out amongst the competition--as in, parked side-by-side! In addition, the client had already purchased a truck and asked us to design a logo that would complement the existing color of the vehicle to minimize wrap costs.
The truck was painted a shade of green that is most commonly seen on military vehicles and in woodland camouflage.
No problem.
Pairing Parrot and Paisley...
We felt like this logo should be a literal design logo--one where the imagery used directly ties to the type of business or the name of the company. In other words, we needed a parrot. So we designed the shape of the bird with an obvious nod to the paisley portion of the name and paired it with a clean, stylized font. Our art boards included green and complimentary neutrals to match the vehicle color as well as a slightly muted purple and bright yellow that helped create some energy and a little fun.
More Than First Meets The Eye...
We added a unique twist to our parrot's paisley that delighted our client.
Closer inspection reveals fashion elements throughout including repeating pants, and top, plus assorted purses, shoes, boots and flip flops!
Slide circle for Before and After
